What does it take to have a blog that actually makes an impact for your business? It all starts with strategy.
Lacy Boggs is a content marketing strategist, author of the bestselling book, "Make a Killing With Content," and director of The Content Direction Agency. She teaches small businesses and solopreneurs to drive their own content marketing with strategies and frameworks that make content easier and more effective to produce and close the gap between content and sales.
Check out her free resource library at lacyboggs.com/library
My guest today on the podcast is the inimitable Amy Wright.
Shownotes and links to everything we discuss:
Amy has been the "funny girl" her whole life but never really embraced it until life smacked her around a bit.
Amy was in business as a consultant for over 6 years. One day she woke up and realized that she hated her business AND at the same time, her 16 year old son was struggling with suicidal depression and ended up in a psych ward.
She wondered why she'd been trying so damned hard to be the "perfect mom" and the "perfect business lady" for so many years when everyone (including herself) was completely miserable.
In that moment, out of the ashes of burnout and mourning her former life, The Drunk Mom was born in June 2016.
During the show we chatted about how taking action towards something when you just FEEL it has seen Amy create a viral video frenzy (her top video has received over 1.2M views!) and a growing business.
Amy is a prime example of...
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